THE
INDEPENDENT

DEALER

PODCAST

Dealers Helping Dealers

Join industry experts as they share insights, strategies, and real-world experiences from the automotive dealer world. Get the edge you need to succeed in today’s market.
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These industry-leading companies support our mission to help independent dealers succeed.

Partner with The Independent Dealer Podcast to reach thousands of  engaged automotive professionals every month.

Latest Episodes

Get actionable insights from successful dealers, industry experts, and thought leaders who are shaping the future of automotive retail.

Berry Creative partnered with the podcast to reimagine their branding, from visuals to identity, giving the show a modern, professional edge… 

Used Car Pricing Strategies with Jason Berry

In this episode of The Independent Dealer Podcast, the boys welcome back Jason Berry to dive deep into the strategies that actually work when pricing used cars in today’s competitive market.

Advertise Smarter Not Harder

In this episode, the boys break down what actually drives sales at a dealership. From Facebook ads to brand consistency, from lead source tracking to real-world proof that people ALWAYS need cars—this is your marketing wake-up call.

Lease It or Lose It with Tim Lawrence

In this episode of The Independent Dealer Podcast, the boys welcome back industry legend Tim Lawrence! 🎙️ They dive into the importance of preparation, how it impacts your dealership’s success, and share valuable insights that every independent dealer needs to hear.

Where Dealers Find Their Competitive Edge

The Independent Dealer Podcast is your go-to source for cutting-edge insights, proven strategies, and real-world experiences from the most successful independent dealers in the automotive industry.
Whether you’re looking to scale your operations, improve profitability, navigate industry changes, or build a stronger team, our expert guests share the blueprints that have driven their success. This isn’t theory – it’s practical wisdom from dealers who’ve walked the walk.

Industry Experts

Learn from successful dealers and industry leaders who’ve built multi-million dollar operations.

Actionable Insights

Get practical strategies and tactics you can implement immediately in your dealership.

Authentic Conversations

Real talk about the challenges and opportunities facing independent dealers today.

Proven Results

Stories and strategies from dealers who are winning in today’s competitive market.
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Your Guides to Success

Learn from industry veterans who’ve walked the path and achieved the results you’re looking for in your dealership.

Luke Godwin

Co-Host & Industry Veteran

Luke Godwin, a third-generation car dealer and part-owner of Godwin Motors, is also a podcast host, consultant, angel investor, and community leader with over 25 years of automotive industry expertise.

Jeff Watson

Co-Host & Digital Strategist

Sells Cars

Makes Money

Repeat

Want to Be a Guest on Our Show?

If you’re an independent dealer with a success story to share, we’d love to have you on the podcast. Share your insights and help other dealers succeed.

The Owners Manual

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